Mikkel Jul Hvilshøj lives and works in Copenhagen, Denmark. He has been shooting advertising and editorial assignments for the past 10+ years, specialising in high-end still life photography. His approach to any assignment is aiming to create images of minimalism and serenity, combining it with a dynamic, elegant and luxurious feel. Often letting the formal shape and qualities of an object set the creative direction, and with high technical standards, he always strives to create beautiful images. He was selected for Lürzer’s Archive 200 Best Advertising Photographers worldwide 2016/17 and he won the Bronze for Still Life Category at the GoSee Awards 2016.
In a shoot for Nordic cookware brand Eva, the photographer Mikkel Jul Hvilshøj lets the ingredients speak for themselves. With his flat photos on rich matte backgrounds, Hvilshøj creates compositions of raw recipe materials like carrots, star anise, and lemon that seem to suggest that the cookware itself is an essential element in classic Scandinavian food and drink. A series of deconstructed recipes to show you Eva’s products.
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