Land Rover, in Fuorisalone for the 4th consecutive year, presented “The Way to Essential” in Museo della Permanente, a sensory journey that took visitors through a path: starting from the details, captured by photographer Gary Brian, the space lighted from the bottom and the photos gave us the idea of being in an architecture exhibition, moreover in the second part a forest of white light cloths hanged from the ceiling enhanced this sensation. The white textiles led into the room where the Range Rover Velar was exposed. Massimo Frascella (creative director exteriors Land Rover Design) and Amy Frascella (chief designer colour and materials Land Rover Design) unveiled their work, clean lines in contrast with a massive body lightened by the round shapes.

 

Images by WeVux and Automoto

 

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