Faye Toogood is a British artist and designer based in London whose body of works ranges from interiors, exhibitions and installations to fashion and furniture design. Faye graduated in art history and worked for many years as a stylist at The World of Interiors magazine until 2008, when she decided to start her own multidisciplinary practice.
Maybe the title was simply a very literal way to refer to what the artist proposes: she exchanged – ‘traded’ – one of her signature pieces (an aluminum version of the Spade Chair) for other 50 works of designers and artists, and put it on display – on ‘show’, thus – in the same venue where she presented her first furniture collection. I can’t help thinking, however, how far the exhibition is from what one would expect today a ‘trade show’ to be… Isn’t it an extremely subtle and elegant protest against how highly commercialized design fairs have become (as also questioned by WeVux in a previous post on Milan Design Week)?
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