Established in 2008, Joongho Choi Studio is an industrial design office based in Seoul, Korea. Interested in designing a varied range of objects, Joongho Choi and his team participated in numerous projects ranging from lighting to IT electronics and furniture. Their latest project is Belt Drive P lighting system:

the series combines the characteristics and behavior of the belt used in fashion, and it is characterized by the ability to adjust various angles to suit the user’s application. The studio wanted to create the structure of the lighting and the uniqueness of the combination through the mix of the different functional parts and different material including the structure of the belt. Discover more about Belt Drive P here!

Design Team – Joongho Choi, Hyejin Lee, Junho Shin, Hyunseok Kang


All Rights reserved to Joongcho Choi

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