Winner for best technology Milan Design Award 2016, Data Orchestra is a clever installation by Jelle Mastenbroek.
“Influential companies collect more and more data subsequently to trade them. Indirectly personal details serve as a new sort of currency and are therefore not personal anymore. Data Orchestra achieves the contrary with the same input; it rewards the right holder. With an intimate and personalized living room concert that enriches the identity. Is this the essential difference henceforth to give personal information with greater care?”