DUSTY ROAD BRANDING

Published on: 5 years agoAuthor: Teo Sandigliano

Founded in 2016, Ryan Romanes Studio is an independent design and art direction studio based in Melbourne, Australia. They work across various creative disciplines to deliver outcomes ranging from holistic brand identities to campaign art direction, editorial design and websites. They were commissioned by Dusty Road, a talent agency that manages and represents creatives across a range of different fields, to revamp their branding.

“After being represented by Dusty Road for several years we were approached by the co-founders, Lucy, and Bruce Everett to revitalize the existing identity. Since the Agency’s establishment in 2014, Dusty Road had quickly built a reputation as a leading creative talent agency in New Zealand. For this reason, we recognized the vibrant green and decretive logo as memorable characteristics of the brand. Instead of reinventing the wheel we looked at how these elements could be revitalized in today’s visual landscape.”