Giuseppe Pepe is an Italian graphic designer that since 2014 started a digital art project, called #LoosingMyMind and made by removing the heads of Instagram photos across the world. The idea came about when he saw a group of men using a mirror to reflect the sunshine, covering their faces whilst taking a selfie on the beach. He started the project posting photos from him, he went viral and now people are submitting their own images for him to manipulate. “Since the head is the primary part of our beauty, I decided to create a project that reflected the secondary [body] part instead,” explains Pepe, “to represent the beauty of the picture, but without the head.”

All images © Giuseppe Pepe

(via ignant)

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