IDENTITY OF THINGS_Tessa Geuze
Tessa is a Dutch industrial designer, previously working as a trainee at Droog for the Design+Desires program, now she is a freelance. On her page there are already a lot of interesting products but today we will focus on her graduation project at Lund University: Identity of Things, “an exploration about the coexistence of man and product (or lack thereof).”
The project investigates the way we relate to products today:
“We surround us with many things we do not care about. I believe designers could play a role in curing these poor relationships between mankind and product, by shifting our focus from users, usability and user-friendliness to that of participants instead. Dictating people what and how to do excludes them rather than includes them, which makes it hard for us to build up close relationships. Making products less defined gives participants the opportunity to fill in the core with their own imagination, love and memories. Only then objects start to exist in their own rights and become much more valuable to us. The result is a series of objects that do not dictate but invite for participation, called ‘Almost a hairdryer’, ‘Not quite an iron’ and ‘Nearly a shower’.”
What is the role of an industrial designer? In this example, the project aims to create a more intimate relationship between users and products without imposing a strong function to the objects. A strong design and beautiful aesthetics for items “less defined (that) give participants the opportunity to fill in the core with their own imagination, love and memories.”
Visit Tessa’s page for more projects!
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