Ines Marzat (AKA Ines Alpha) is a 3D artist based in Paris. She likes to create enchanted and fantastic versions of reality. She started experiencing with 3D while working as an art director in advertising, specialized in beauty and luxury. Her main body of work consists of the “3D makeup” series, where she pushes further the boundaries of makeup and beauty using 3D softwares and augmented reality.
She tries to fantasize what complete aesthetic freedom of one’s appearance would look like. Her goal is to encourage a fun and creative approach to make up and self expression. By completely thrashing all preconceptions of what make-up is and how it’s used, Ines collaborates with various artists, musicians and models to produce her own fantastical versions of reality.