MILLY REBRAND

Published on: 8 years agoAuthor: Teo Sandigliano

“MILLY – by Michelle Smith – wanted to rebrand their advertising and communications to reflect the attributes of their new collections: edgy, irreverent, bold and colorful. When Michelle established the MILLY brand it gained fast recognition for its retro & vintage inspired looks merging American silhouettes with French atelier style. While Michelle has kept emphasis on impeccable details and high-end custom fabrics, the style has shifted towards bolder and more fashion forward looks. Sagmeister & Walsh worked closely with MILLY on a rebrand campaign that reflected this evolution. They kept the existing logo mark but evolved it through animation and placement. Whether the logo grows flowers, freezes over in ice, or is painted onto a woman’s body; each application can reflect the themes and inspirations of the most recent seasons clothing line & patterns.”