IWANT is a creative branding & communcations agency based in East London since 2003. They are specialized in creating brands, art direction, packaging, environments, digital, illustration and image making.
The studio has a unique style, their range of works varies from minimal graphics to full and rich but always elegant. One of their project is the branding and packaging for Niche Tea, London based start-up founded by Amanda Miles in 2015. “…From the outset we agreed we wanted to create a lifestyle brand, a tea range that kicked against the glut of high street tea brands, and that would sit as comfortably on the pages of Wallpaper as it would in your Ocado shop. We chose to create a series of patterns that reflected the blends and used a limited colour palette across the range – we used butt jointed tubes as they gave us a seamless canvas to allow the patterns to really sing.”
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