The campaign presented at NeoCon 2013 is the result of an extensive research project conducted by the Insight and Exploration team at Herman Miller and developed by Daniel Carlsten Art Direction & Design. The graphic concept needed the flexibility to be applied in any context and scale, be it digital icons, printed matter, animated presentations, or entire showrooms. The solution were 200 unique illustrations of people, furniture and props, that can be put together in infinite ways to form patterns as well as to illustrate insights, behaviors and office culture.
More about the project here
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