Just a pure reflection about brand and shape power. Coca-cola is probably the best packaging product ever made, not including the natural ones, of course.

The design of Wonchan Lee (South Korea) could just be seen as provocation. Using a known shape just as a mirror to sell products, no matter what’s inside.

A parfum inside a Coca-Cola bottle is not a brillant idea, but could be a modern Tojan Horse, by which people can be attracted.

As designers we must love provocations, of course. Maybe next time, we should go a bit further.



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