THE CRUX & CO. PATISSERIE

Published on: 6 years agoAuthor: Teo Sandigliano

Hue Studio is a South Melbourne based design studio with a broad spectrum in design, personality and colour. In 2016 the Australian studio worked on an excellent branding work for The Crux & Co, a café and patisserie in Melbourne.

“They say life is all about balance and that is the crux of the branding. From the monogram logo which resemblance the percentage symbol and a series of C/C tag lines are all balanced out by the pattern streamlined across all artwork and packaging. Custom designed typeface were developed for a family of logo type which featured on each packaging, not one having the other. Architecture and interior by Architects Eat.”