On the occasion of this year’s London Fashion Week, the collective Numen/For Use has recently collaborated with British fashion designer Anya Hindmarch to celebrate the launch of the new Neeson Collection, which features hand-woven leather bags that can be customizable with initials, tassels and symbols.
For the launch, Numen/For Use recreated “The Tube’, a bright blue structure made of nearly 3,000 meters of rope and 11,000 square metres of net, part of a temporary pop-up in a Soho warehouse called “The Weave project”.
The structure invited guests to climb inside and explore the twisted space. It took three days for Numen/For Use to complete the tube and seven days to erect it. Suspended from scaffolding, the oscillating artwork recreates a children’s playground for adults.
The Weave Project also included a themed cafe, plus a concept store stocking the collection. Visitors could purchase the bags and have them personalized by on-site weavers, with hand-woven symbols, words and initials.
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