Nice and Serious is an amazing ethical creative agency based in London and New York, their philosophy is “We make nice things to help solve the serious stuff. Solving the serious stuff makes the world nicer.” Ahead of World Cancer Day on 4th February 2018, ethical creative agency Nice and Serious launches Touch Yourself, a self-initiated campaign that relies on humour to illustrate how people should check for signs of breast cancer.
The motivation behind ‘Touch Yourself’ came from Motion Designers Jade Evans, Giulia Bavagnoli, Guillaume Le Roux, Film Editor Serafima Serafimova and Web Developer Marcel Legane, who felt that there was a need for a funny and positive way to tackle breast cancer detection. As Jade Evans explains “the resources we found online were quite clinical, so we wanted to create a short animation, that was sexy and fun, but we didn’t want to just stop there. Alongside this, we developed a microsite, which provides straightforward advice and useful links about where and how to check for signs of breast cancer.”
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