In 1975 a couple of kilos of Colombian cocaine travelled from Medellin to Miami and it marked the beginning of the infamous wave of cocaine use that has spread in the main American cities in second half of the seventies. At that time in the USA, there was a huge industry for the production of drug accessories, from luxurious to practical: the advertisements in the gallery date back to the years 1976 – 1981. A group of fans of the Netflix Narcos series decided to collect, scan and publish them. There is no trace of the harmful effects of drugs. “You deserve it” or “be nice to your nose” are the stressed metropolitan man suitable slogans.