{"id":42153,"date":"2017-08-28T09:01:05","date_gmt":"2017-08-28T07:01:05","guid":{"rendered":"https:\/\/wevux.com\/?p=42153"},"modified":"2017-08-23T12:32:06","modified_gmt":"2017-08-23T10:32:06","slug":"insoapropriate_sid-lee","status":"publish","type":"post","link":"https:\/\/wevux.com\/insoapropriate_sid-lee0042153\/","title":{"rendered":"INSOAPROPRIATE_Sid Lee"},"content":{"rendered":"<p><a href=\"http:\/\/sidlee.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #000000;\">Sid Lee<\/span><\/a> started with &#8220;a bunch of students that got together in 1993 to launch an agency because they could not even land interviews at traditional agencies. With no portfolio, no experience, no clients, and no money (except for a $6,000 loan each!), we set out to learn the craft. We worked hard, made bold moves, ran into a few bumps, but were lucky enough to have clients who supported us in our quest to explore new ways of doing things&#8230; We elect to transform the agency even when the going is good, embracing change and never heeding the siren song of the status quo&#8230;<\/p>\n<p>As a creative agency known for pushing boundaries, we developed a collection of soap that is beyond ordinary. Introducing Insoapropriate, a collection of inappropriate soap made to cleanse all your senses, but not to be used as intended&#8230;&#8221;<\/p>\n<p>&nbsp;<\/p>\n<div id='gallery-1' class='gallery galleryid-42153 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"282\" src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191050\/product-insoapropriate-feature-768x542-400x282.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191050\/product-insoapropriate-feature-768x542-400x282.jpg 400w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191050\/product-insoapropriate-feature-768x542.jpg 768w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191050\/product-insoapropriate-feature-768x542-600x423.jpg 600w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"400\" src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191303\/product-insoapropriate-05-768x960-320x400.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191303\/product-insoapropriate-05-768x960-320x400.jpg 320w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191303\/product-insoapropriate-05-768x960-640x800.jpg 640w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191303\/product-insoapropriate-05-768x960.jpg 768w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191303\/product-insoapropriate-05-768x960-600x750.jpg 600w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>The Insoapropriate collection is an all-natural, vegan product, handcrafted in Montreal. This collection of geometric gems is inspired to cleanse the 5 senses, but be careful, each one has a specific side effect:<\/p>\n<p>&#8220;Stellar Vision is inspired by the sense of sight, made with a gardenia &amp; black spruce and lily of the valley &amp; eucalyptus. But use these soap with caution; or you just might see red.<br \/>\nPremium Palate is inspired by the sense of taste, it is scented with geranium that has a lot of bite. But use it with caution; it\u2019s a little toxic and a new kind of bitter.<br \/>\nCrystalline Hearing is inspired by the sense of hearing, this cone shape is infused with vetiver, brings a new meaning to cleaning between the ears. But use it with caution; what starts as a tickle might become an affliction.<br \/>\nSublime Smell is inspired by the sense of smell, this invasive shape offers a rush of thuya &amp; balsam. But use this soap with caution: if something smells fishy, it\u2019s because it is.&#8221;<\/p>\n<p>&#8220;We were challenged to come up with a distinctive idea for our corporate gift; something that would be in tune with how our agency works\u201d says Sol\u00e8ne Lavigne-Lalonde, Corporate Marketing Director for Sid Lee.<\/p>\n<p>\u201cWe wanted to take soap to a place it\u2019s never been\u201d says Simon Ch\u00e9nier-Gauvreau, Creative Director at Sid Lee. \u201cForm is meant to follow function, in this case dysfunction. Insoapropriate is a satirical take on design, it is an evocative product that contextually shouldn\u2019t exist.\u201d<\/p>\n<p>This exclusive and clever collection is available for pre-order at <a href=\"http:\/\/insoapropriate.sidlee.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #000000;\">insoapropriate.sidlee.com<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<div id='gallery-2' class='gallery galleryid-42153 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"400\" src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191343\/product-insoapropriate-02-768x960-320x400.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191343\/product-insoapropriate-02-768x960-320x400.jpg 320w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191343\/product-insoapropriate-02-768x960-640x800.jpg 640w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191343\/product-insoapropriate-02-768x960.jpg 768w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191343\/product-insoapropriate-02-768x960-600x750.jpg 600w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"400\" src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191328\/product-insoapropriate-03-768x960-320x400.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191328\/product-insoapropriate-03-768x960-320x400.jpg 320w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191328\/product-insoapropriate-03-768x960-640x800.jpg 640w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191328\/product-insoapropriate-03-768x960.jpg 768w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191328\/product-insoapropriate-03-768x960-600x750.jpg 600w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"400\" src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191316\/product-insoapropriate-04-750x1000-300x400.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191316\/product-insoapropriate-04-750x1000-300x400.jpg 300w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191316\/product-insoapropriate-04-750x1000-600x800.jpg 600w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191316\/product-insoapropriate-04-750x1000-687x916.jpg 687w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191316\/product-insoapropriate-04-750x1000-414x552.jpg 414w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191316\/product-insoapropriate-04-750x1000-354x472.jpg 354w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191316\/product-insoapropriate-04-750x1000.jpg 750w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"400\" src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191303\/product-insoapropriate-05-768x960-320x400.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191303\/product-insoapropriate-05-768x960-320x400.jpg 320w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191303\/product-insoapropriate-05-768x960-640x800.jpg 640w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191303\/product-insoapropriate-05-768x960.jpg 768w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191303\/product-insoapropriate-05-768x960-600x750.jpg 600w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"400\" src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191251\/product-insoapropriate-05b-750x1000-300x400.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191251\/product-insoapropriate-05b-750x1000-300x400.jpg 300w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191251\/product-insoapropriate-05b-750x1000-600x800.jpg 600w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191251\/product-insoapropriate-05b-750x1000-687x916.jpg 687w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191251\/product-insoapropriate-05b-750x1000-414x552.jpg 414w, 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srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191150\/product-insoapropriate-09-768x960-320x400.jpg 320w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191150\/product-insoapropriate-09-768x960-640x800.jpg 640w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191150\/product-insoapropriate-09-768x960.jpg 768w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191150\/product-insoapropriate-09-768x960-600x750.jpg 600w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"400\" src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191137\/product-insoapropriate-10-750x1000-300x400.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191137\/product-insoapropriate-10-750x1000-300x400.jpg 300w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191137\/product-insoapropriate-10-750x1000-600x800.jpg 600w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191137\/product-insoapropriate-10-750x1000-687x916.jpg 687w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191137\/product-insoapropriate-10-750x1000-414x552.jpg 414w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191137\/product-insoapropriate-10-750x1000-354x472.jpg 354w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191137\/product-insoapropriate-10-750x1000.jpg 750w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"400\" src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191124\/product-insoapropriate-11-768x960-320x400.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191124\/product-insoapropriate-11-768x960-320x400.jpg 320w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191124\/product-insoapropriate-11-768x960-640x800.jpg 640w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191124\/product-insoapropriate-11-768x960.jpg 768w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191124\/product-insoapropriate-11-768x960-600x750.jpg 600w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"400\" src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191113\/product-insoapropriate-12-750x1000-300x400.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191113\/product-insoapropriate-12-750x1000-300x400.jpg 300w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191113\/product-insoapropriate-12-750x1000-600x800.jpg 600w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191113\/product-insoapropriate-12-750x1000-687x916.jpg 687w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191113\/product-insoapropriate-12-750x1000-414x552.jpg 414w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191113\/product-insoapropriate-12-750x1000-354x472.jpg 354w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191113\/product-insoapropriate-12-750x1000.jpg 750w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"400\" src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191100\/product-insoapropriate-13-768x960-320x400.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191100\/product-insoapropriate-13-768x960-320x400.jpg 320w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191100\/product-insoapropriate-13-768x960-640x800.jpg 640w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191100\/product-insoapropriate-13-768x960.jpg 768w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191100\/product-insoapropriate-13-768x960-600x750.jpg 600w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"400\" src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191230\/product-insoapropriate-06-750x1000-300x400.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191230\/product-insoapropriate-06-750x1000-300x400.jpg 300w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191230\/product-insoapropriate-06-750x1000-600x800.jpg 600w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191230\/product-insoapropriate-06-750x1000-687x916.jpg 687w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191230\/product-insoapropriate-06-750x1000-414x552.jpg 414w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191230\/product-insoapropriate-06-750x1000-354x472.jpg 354w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2017\/08\/04191230\/product-insoapropriate-06-750x1000.jpg 750w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>All Rights Reserved to Sid Lee<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sid Lee started with &#8220;a bunch of students that got together in 1993 to launch an agency because they could not even land interviews at traditional agencies. With no portfolio, no experience, no clients, and no money (except for a $6,000 loan each!), we set out to learn the craft. 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