{"id":65369,"date":"2021-03-22T08:33:00","date_gmt":"2021-03-22T07:33:00","guid":{"rendered":"https:\/\/wevux.com\/?p=65369"},"modified":"2021-03-18T15:53:44","modified_gmt":"2021-03-18T14:53:44","slug":"carruba-loggetto-souvenir-mediterraneo","status":"publish","type":"post","link":"https:\/\/wevux.com\/carruba-loggetto-souvenir-mediterraneo0065369\/","title":{"rendered":"CARRUBA, l&#8217;oggetto-souvenir siciliano di Giuseppe Arezzi"},"content":{"rendered":"\n<p>Bistrattato dal turismo, il souvenir \u00e8 un oggetto archetipo della memoria dei luoghi. Tutti ne hanno almeno uno, molti si assomigliano, ma ognuno porta con s\u00e8 i propri ricordi di un viaggio o di un luogo caro. Con il tempo questi oggetti sono stati riprogettati per il turismo di massa, diventando cos\u00ec repliche vuote di monumenti, statue, fontane e paesaggi. Da qui parte la scommessa di<em><a href=\"http:\/\/greatdesign.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\"> It&#8217;s Great Design<\/a><\/em>, progetto di Margherita Ratti, che ha come obiettivo quello di ripoetizzare l\u2019oggetto-souvenir offrendo ai giovani designers la possibilit\u00e0 di esplorare nuovi spazi creativi al di fuori dei canali classici dell\u2019industria del mobile. Carruba di <em><a href=\"https:\/\/wevux.com\/it\/?s=arezzi\" target=\"_blank\" rel=\"noreferrer noopener\">Giuseppe Arezzi<\/a><\/em> d\u00e0 il via alla nuova collezione che omaggia la mediterraneit\u00e0.<\/p>\n\n\n\n<p>Questo souvenir rappresenta una Sicilia Sud Orientale agreste e autentica, lontana dal folklore siciliano ricorrente. Il designer, originario del territorio, ha lavorato alla ricerca di questo progetto per circa un anno e mezzo con l\u2019obiettivo di identificare un simbolo che potesse rappresentare al meglio il territorio Ibleo: <br><em>&#8220;Roma ha il Colosseo, cos\u00ec come Parigi ha la Tour Eiffel, ma nessuna citt\u00e0 Siciliana ha il proprio simbolo o il proprio talismano. Qui, da sempre, il souvenir per eccellenza \u00e8 la testa di moro in ceramica di Caltagirone. Allora mi sono chiesto, cos\u2019\u00e8 che rappresenta davvero la mia terra?&#8221;<\/em> <\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">c<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120450\/06_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-1200x800.jpg\" alt=\"\" data-id=\"65349\" data-full-url=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120450\/06_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta.jpg\" data-link=\"https:\/\/wevux.com\/06_still-life_carruba_edited-by-it_s-great-design_2021_ph-credit_fotogiunta_giuliano-giunta\" class=\"wp-image-65349\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120450\/06_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-1200x800.jpg 1200w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120450\/06_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-800x533.jpg 800w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120450\/06_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-400x267.jpg 400w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120450\/06_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-768x512.jpg 768w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120450\/06_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-600x400.jpg 600w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120450\/06_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta.jpg 1400w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120445\/05_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-1200x800.jpg\" alt=\"\" data-id=\"65348\" data-full-url=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120445\/05_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta.jpg\" data-link=\"https:\/\/wevux.com\/05_still-life_carruba_edited-by-it_s-great-design_2021_ph-credit_fotogiunta_giuliano-giunta\" class=\"wp-image-65348\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120445\/05_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-1200x800.jpg 1200w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120445\/05_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-800x533.jpg 800w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120445\/05_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-400x267.jpg 400w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120445\/05_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-768x512.jpg 768w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120445\/05_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-600x400.jpg 600w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120445\/05_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta.jpg 1400w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"has-white-color has-text-color\">c<\/p>\n\n\n\n<p>Attraversando la campagna ragusana, Giuseppe si \u00e8 reso conto dell&#8217; importanza della terra per la sua citt\u00e0, e non solo del mare. Il territorio intorno a lui era infatti ricco di alberi di carrubo, che per la citt\u00e0 sono uno dei prodotti pi\u00f9 importanti per la propria economia. Ha pensato cos\u00ec ad un oggetto che rappresentasse il frutto di quest&#8217;albero, tipico del paesaggio rurale dei Monti Iblei. La natura diventa un artefatto, un oggetto senza tempo, nuovo ma al contempo antico. Un frutto locale riprodotto con il materiale classico degli oggetti-souvenir, l\u2019alluminio. Ogni Carruba \u00e8 fatta a mano in Sicilia attraverso la tecnica dello stampo in sabbia, un processo sostenibile che rende l\u2019oggetto-souvenir unico e al contempo riproducibile all\u2019infinito. Carruba vuole anche dare vigore ad un territorio marginale ma ricco di tradizioni e know-how.<\/p>\n\n\n\n<p>Come detto all&#8217;inizio dell&#8217;articolo, uno degli aspetti interessanti del progetto \u00e8 la volont\u00e0 di ripoetizzare il souvenir, ma non solo: attraverso questa collezione i giovani designer vengono messi alla prova e viene offerto loro uno nuovo <em>spazio <\/em>ibrido in cui operare. La progettazione \u00e8 libera dai vincoli industriali e dai normali canali di vendita (pensiamo al settore del mobile appunto), il nuovo oggetto-souvenir di It&#8217;s Great Design \u00e8 vernacolare piuttosto che monumentale, seriale e nello stesso tempo unico, frutto dell\u2019immaginario del territorio e prodotto con i suoi propri componenti, come una sua traccia materializzata. Con questa nuova operazione, It\u2019s Great Design aspira ad attivare dinamiche economiche locali e attingere alle risorse dei luoghi ai quali saranno rivolti questi nuovi oggetti-souvenir. Un progetto bello in cui il design diventa anche un motore per la cultura e lo sviluppo locale.<\/p>\n\n\n\n<p>Carruba \u00e8 disponibile nello shop Kor\u00e9 di Ragusa e presso Galleria Fiaba a Vittoria, a breve ci saranno altri punti vendita anche a Ortigia e in tutta la Sicilia. Il souvenir viene venduto con il proprio packaging, una busta in carta glassina, ad un prezzo molto interessante e accessibile, cio\u00e8 18 euro.<br>Nel 2022 la collezione sar\u00e0 ampliata con i souvenirs della Costa Azzurra e di Montpellier, Francia.<\/p>\n\n\n\n<p>Per saperne di pi\u00f9 potete visitare <em><a href=\"http:\/\/greatdesign.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">It&#8217;s Great Design<\/a><\/em>. Per conoscere meglio il designer di Carruba visitate il suo sito, <em><a href=\"https:\/\/www.giuseppearezzi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">giuseppearezzi.com<\/a><\/em>, e seguitelo <em><a href=\"https:\/\/www.instagram.com\/giuseppearezzi\/\" target=\"_blank\" rel=\"noreferrer noopener\">su Instagram!<\/a><\/em><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">c<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120441\/04_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-1200x800.jpg\" alt=\"\" data-id=\"65347\" data-full-url=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120441\/04_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta.jpg\" data-link=\"https:\/\/wevux.com\/04_still-life_carruba_edited-by-it_s-great-design_2021_ph-credit_fotogiunta_giuliano-giunta\" class=\"wp-image-65347\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120441\/04_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-1200x800.jpg 1200w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120441\/04_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-800x533.jpg 800w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120441\/04_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-400x267.jpg 400w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120441\/04_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-768x512.jpg 768w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120441\/04_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-600x400.jpg 600w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120441\/04_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta.jpg 1400w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120436\/03_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-1200x800.jpg\" alt=\"\" data-id=\"65346\" data-full-url=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120436\/03_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta.jpg\" data-link=\"https:\/\/wevux.com\/03_still-life_carruba_edited-by-it_s-great-design_2021_ph-credit_fotogiunta_giuliano-giunta\" class=\"wp-image-65346\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120436\/03_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-1200x800.jpg 1200w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120436\/03_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-800x533.jpg 800w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120436\/03_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-400x267.jpg 400w, 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data-id=\"65345\" data-full-url=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120431\/02_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta.jpg\" data-link=\"https:\/\/wevux.com\/02_still-life_carruba_edited-by-it_s-great-design_2021_ph-credit_fotogiunta_giuliano-giunta\" class=\"wp-image-65345\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120431\/02_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-1200x800.jpg 1200w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120431\/02_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-800x533.jpg 800w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120431\/02_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-400x267.jpg 400w, 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data-id=\"65342\" data-full-url=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120416\/07_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta.jpg\" data-link=\"https:\/\/wevux.com\/07_still-life_carruba_edited-by-it_s-great-design_2021_ph-credit_fotogiunta_giuliano-giunta\" class=\"wp-image-65342\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120416\/07_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-1200x800.jpg 1200w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120416\/07_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-800x533.jpg 800w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120416\/07_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-400x267.jpg 400w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120416\/07_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-768x512.jpg 768w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120416\/07_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta-600x400.jpg 600w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120416\/07_Still-life_Carruba_edited-by-It_s-Great-Design_2021_Ph.Credit_Fotogiunta_Giuliano-Giunta.jpg 1400w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"849\" height=\"1200\" src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120421\/01_Collage_Carruba_edited-by-It_s-Great-Design_2021-849x1200.jpg\" alt=\"\" data-id=\"65343\" data-full-url=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120421\/01_Collage_Carruba_edited-by-It_s-Great-Design_2021.jpg\" data-link=\"https:\/\/wevux.com\/01_collage_carruba_edited-by-it_s-great-design_2021\" class=\"wp-image-65343\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120421\/01_Collage_Carruba_edited-by-It_s-Great-Design_2021-849x1200.jpg 849w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120421\/01_Collage_Carruba_edited-by-It_s-Great-Design_2021-566x800.jpg 566w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120421\/01_Collage_Carruba_edited-by-It_s-Great-Design_2021-283x400.jpg 283w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120421\/01_Collage_Carruba_edited-by-It_s-Great-Design_2021-768x1086.jpg 768w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120421\/01_Collage_Carruba_edited-by-It_s-Great-Design_2021-600x848.jpg 600w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/17120421\/01_Collage_Carruba_edited-by-It_s-Great-Design_2021.jpg 990w\" sizes=\"(max-width: 849px) 100vw, 849px\" \/><\/figure><\/li><\/ul><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Bistrattato dal turismo, il souvenir \u00e8 un oggetto archetipo della memoria dei luoghi. Tutti ne hanno almeno uno, molti si assomigliano, ma ognuno porta con s\u00e8 i propri ricordi di un viaggio o di un luogo caro. Con il tempo questi oggetti sono stati riprogettati per il turismo di massa, diventando cos\u00ec repliche vuote 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