{"id":66081,"date":"2021-05-05T08:33:00","date_gmt":"2021-05-05T06:33:00","guid":{"rendered":"https:\/\/wevux.com\/?p=66081"},"modified":"2021-04-30T14:26:21","modified_gmt":"2021-04-30T12:26:21","slug":"u211-pocodisegno-lombrello-progettato-per-durare","status":"publish","type":"post","link":"https:\/\/wevux.com\/u211-pocodisegno-lombrello-progettato-per-durare0066081\/","title":{"rendered":"U211, POCODISEGNO. L&#8217;ombrello progettato per durare"},"content":{"rendered":"\n<p><em><strong><a href=\"https:\/\/pocodisegno.com\" target=\"_blank\" rel=\"noreferrer noopener\">Pocodisegno <\/a><\/strong><\/em>\u00e8 un giovane studio di design fondato da Gianluigi Frezzini e Fabrizio Gagliano. L&#8217;approccio alla base del loro lavoro \u00e8 che il design industriale possa essere uno strumento per migliorare la nostra societ\u00e0: non solo dal punto di vista di bisogni e necessit\u00e0, ma sviluppando progetti che rispondono a <a href=\"https:\/\/wevux.com\/it\/?s=contemporanei\"><em>temi contemporanei<\/em><\/a>, come la riparabilit\u00e0, la sovrapproduzione, l&#8217;ottimizzazione della produzione&#8230; Un esempio concreto di questo metodo responsabile \u00e8 il progetto U211, un ombrello progettato per durare.<\/p>\n\n\n\n<p>Quando pensiamo a questa tipologia di prodotto non possiamo fare a meno di contare il numero di ombrelli comprati, e poi rotti, che si sono succeduti nella nostra vita. Come ci ricorda lo studio, <em>&#8220;siamo cos\u00ec abituati alla fragilit\u00e0, alla natura usa e getta di tali oggetti, venduti per poco agli angoli delle strade quando piove, che \u00e8 normale dimenticarli all&#8217;ingresso di un ristorante.<\/em>&#8221; Grazie a questi ragionamenti nasce nei designer la volont\u00e0 di migliorare questa situazione, cercando una soluzione che risponda alla nostra contemporaneit\u00e0.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">c<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174624\/fv1721-001.jpg\" alt=\"\" data-id=\"66084\" data-full-url=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174624\/fv1721-001.jpg\" data-link=\"https:\/\/wevux.com\/fv1721-001\" class=\"wp-image-66084\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174624\/fv1721-001.jpg 1200w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174624\/fv1721-001-800x533.jpg 800w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174624\/fv1721-001-400x267.jpg 400w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174624\/fv1721-001-768x512.jpg 768w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174624\/fv1721-001-600x400.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174627\/fv1721-002.jpg\" alt=\"\" data-id=\"66085\" data-full-url=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174627\/fv1721-002.jpg\" data-link=\"https:\/\/wevux.com\/fv1721-002\" class=\"wp-image-66085\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174627\/fv1721-002.jpg 1200w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174627\/fv1721-002-800x533.jpg 800w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174627\/fv1721-002-400x267.jpg 400w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174627\/fv1721-002-768x512.jpg 768w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174627\/fv1721-002-600x400.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"has-white-color has-text-color\">c<\/p>\n\n\n\n<p>Hanno quindi coinvolto nel progetto l&#8217;<em>Ombrellificio Torinese<\/em>, una bottega che produce ombrelli da tre generazioni, per capire quali elementi pregiudicassero la durabilit\u00e0 di questa tipologia di prodotto. Le parti pi\u00f9 fragili del meccanismo sono i giunti, spesso difficili da riparare. Un giunto rotto compromette l\u2019uso di tutto l\u2019ombrello, che diventa difficile da aprire e chiudere. L&#8217;utente finale \u00e8 quindi costretto a comprarne uno nuovo. Inoltre, per riciclare un ombrello, sono necessari sforzi e buona volont\u00e0 per separare i diversi materiali, un compito difficile soprattutto per l\u2019uso delle colle.<\/p>\n\n\n\n<p>Pocodisegno ha quindi progettato un meccanismo dai giunti semi-aperti per sostituire solo il componente danneggiato, conservando l\u2019intero ombrello. Per permettere ci\u00f2, non vengono utilizzate colle o fissaggi permanenti, ma solo due viti: una fissa il manico e una l&#8217;intero meccanismo. In questo modo tutti i componenti possono essere facilmente separati e sostituiti. La scelta dei materiali, alluminio per il manico e PET-G per il meccanismo, permette poi di riciclare tutte le parti danneggiate. <\/p>\n\n\n\n<p>U211 non \u00e8 solo la riprogettazione di un ombrello, ma il <em>desiderio di essere il pi\u00f9 possibile coerenti con la propria contemporaneit\u00e0<\/em>. Non si tratta solo di progettare, ma di COME si progetta. Se ragioniamo sul risultato poi, abbiamo anche un altro livello di lettura del progetto e cio\u00e8 rieducare\/ripensare a come consumiamo gli oggetti.  <br>Per poter applicare questo metodo, Pocodisegno cura l&#8217;intero processo di ricerca e sviluppo del prodotto. Dal marketing alla produzione, lo studio si avvale delle competenze degli esperti giusti nel momento richiesto, lavorando come un team multidisciplinare. Anche la vendita, che avviene attraverso i canali di distribuzione delle aziende partner, ha un ruolo importante, perch\u00e9 \u00e8 una &#8220;certificazione&#8221; che l&#8217;idea sia adottata e diffusa, ovvero che il prodotto entri poi nella nostra quotidianit\u00e0.\u00a0<\/p>\n\n\n\n<p>U211 \u00e8 solo uno dei progetti di Pocodisegno, vi invito a <em><strong><a href=\"https:\/\/pocodisegno.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">visitare il loro sito<\/a><\/strong><\/em> e la loro <em><strong><a href=\"https:\/\/www.instagram.com\/pocodisegno\/?hl=it\" target=\"_blank\" rel=\"noreferrer noopener\">pagina Instagram<\/a><\/strong><\/em> per vedere gli altri lavori e conoscere meglio il loro approccio!<\/p>\n\n\n\n<p>Foto di Federico Villa<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">c<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174630\/fv1721-003.jpg\" alt=\"\" data-id=\"66086\" data-full-url=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174630\/fv1721-003.jpg\" data-link=\"https:\/\/wevux.com\/fv1721-003\" class=\"wp-image-66086\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174630\/fv1721-003.jpg 1200w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174630\/fv1721-003-800x533.jpg 800w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174630\/fv1721-003-400x267.jpg 400w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174630\/fv1721-003-768x512.jpg 768w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174630\/fv1721-003-600x400.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174648\/fv1721-008.jpg\" alt=\"\" data-id=\"66091\" data-full-url=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174648\/fv1721-008.jpg\" data-link=\"https:\/\/wevux.com\/fv1721-008\" class=\"wp-image-66091\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174648\/fv1721-008.jpg 1200w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174648\/fv1721-008-800x533.jpg 800w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174648\/fv1721-008-400x267.jpg 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class=\"wp-image-66088\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174636\/fv1721-005.jpg 1200w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174636\/fv1721-005-800x533.jpg 800w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174636\/fv1721-005-400x267.jpg 400w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174636\/fv1721-005-768x512.jpg 768w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174636\/fv1721-005-600x400.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174640\/fv1721-006.jpg\" alt=\"\" data-id=\"66089\" 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src=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174621\/Disegni-ombrello.jpg\" alt=\"\" data-id=\"66083\" data-full-url=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174621\/Disegni-ombrello.jpg\" data-link=\"https:\/\/wevux.com\/disegni-ombrello\" class=\"wp-image-66083\" srcset=\"https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174621\/Disegni-ombrello.jpg 1200w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174621\/Disegni-ombrello-800x600.jpg 800w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174621\/Disegni-ombrello-400x300.jpg 400w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174621\/Disegni-ombrello-768x576.jpg 768w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174621\/Disegni-ombrello-960x720.jpg 960w, https:\/\/wevux-imgs.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/26174621\/Disegni-ombrello-600x450.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"has-white-color has-text-color\">c<\/p>\n\n\n\n<p>Vuoi vedere il tuo progetto pubblicato su WeVux? Mandaci una mail a teo@wevux.com per saperne di pi\u00f9, oppure visita la nostra pagina <em><strong><a href=\"https:\/\/wevux.com\/about-chi-siamo\" target=\"_blank\" rel=\"noreferrer noopener\">Chi siamo<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pocodisegno \u00e8 un giovane studio di design fondato da Gianluigi Frezzini e Fabrizio Gagliano. L&#8217;approccio alla base del loro lavoro \u00e8 che il design industriale possa essere uno strumento per migliorare la nostra societ\u00e0: non solo dal punto di vista di bisogni e necessit\u00e0, ma sviluppando progetti che rispondono a temi contemporanei, come la riparabilit\u00e0,&#8230;<\/p>\n","protected":false},"author":42,"featured_media":66082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2021-05-05T06:33:27Z","apple_news_api_id":"7fbabc3a-1749-4291-b22a-6bbc719dc0e1","apple_news_api_modified_at":"2021-05-05T06:33:27Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/Af7q8OhdJQpGyKmu8cZ3A4Q","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[26264,22],"tags":[32213,202,3531,26,27020,32215,32217,32211,32209,32201,32203,32197,226,4865,27030,1291,1290,32205,32199,32207],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>U211, POCODISEGNO. 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