Are you ready for Milan Design Week 2018?! WeVux already introduced the new Ventura Future and the second edition of Ventura Centrale and now it’s Brera Design District time. From 17 to 22 April, during Fuorisalone 2018, the theme of events, cultural initiatives and projects organized in Brera will be “Be Human: designing with empathy”. Empathy is the ability to identify and understand needs, basic and essential in the work of a designer.
Do not miss “Brazilian design, from modernism to today”, in Via Maroncelli. The title is also the main concept of the Brazilian Pavillion during Milan Design Week. 65 designers and companies describe how Brazilian design has been sophisticated and creative over time. Lago presents in its Appartamento, Via Brera 30, “Never stop looking Beyond” the exhibition curated by Italianism: 40 patterns created by young Italian talents dress up the space. At Eataly Milano Smeraldo there is Mi.Orto, an off-ground urban architecture project that aims to bring agriculture closer to the city.And finally Hidden Garden: a secret garden by Pierattelli Architetture that leads to Piazza Gae Aulenti.
“The Brera Design District fits in the broader picture set forth by the Administration to bring the liveliness and creativity of the Design Week to all the city districts, confident that these are not just opportunities for operatives and professionals to exhibit their work or meet with each other, but rather occasions to offer the city and its inhabitants the opportunity to discover new creative languages and young talents in harmony with the many artisans and businesses present in the neighbourhood, ”Cristina Tajani, Councillor for Employment Policies, Manufacturing Activities, Fashion and Design, explains. “The Design Week continues to grow in the city as well as throughout the entire metropolitan area of Milan. The gatherings and the liveliness in the areas of design are increasingly attractive. A result obtained thanks to the choral work between the City of Milan and the various professionals united by the desire to promote Milan in the name of creativity and innovation.”