Lino Russo is a young graphic designer graduated in Graphic design at Academy of Fine Arts of Naples. His work is mainly oriented to branding, photography and illustration. Recently hes hared a beautiful brand identity and UI/UX design project for Coolio Mag, a new American magazine built from the ethos of popular culture.

“Coolio is the most awesome way of saying cool.” Coolio Mag is driven by helping brands craft and execute their brand message to today’s audiences, to make a difference in people’s lives. It believes that through storytelling, we have the power to change lives and it wants to put that belief into action. Brand’s that fail to resonate with their core audience will fall behind the competition. Coolio Mag believes when you create vibrant online communities around a simple message, you find success.


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