MASTERLY – the Dutch in Milano at Palazzo Giureconsulti
Masterly-The Dutch in Milano returns to Milano Design Week for its seventh edition. For this occasion, the event has moved its headquarters to a magnificent new historic building, Palazzo Giureconsulti, located in Piazza Mercanti – a few steps from the Duomo. The curator Nicole Uniquole honours the new architecture by introducing new innovations and collaborations which, respecting the spirit of the event, project it towards new goals.
“How do we truly celebrate Dutch design? By offering designers, artists, and businesses a unique platform during the world’s most valued design event, the Salone del Mobile in Milan.” Nicole Uniquole
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The new headquarters will welcome over 80 participants, marking a leap in scale in the evolution and contents of the event which will present Dutch design in multiple forms: it will give space to interactive design, to experimental design, to industrial production but also to limited series.
The curator’s choice of the new headquarters of the Palazzo Giureconsulti is a great catalyst for Masterly Match: the conscious connections that are being made during the Salone for future collaborations and partnerships. Uniquole is also introducing a few more novelties this year, including a new corporate identity, entrusted to the Dutch design studio Opera Concept & Design, and new collaborations with artists and designers on the international scene. From the very first edition up to the present day, Masterly has had the support of the Embassy and Consulate General of the Kingdom of the Netherlands in Italy.
With respect for the history and tradition that the facade of this building represents to the Milanese, Nicole Uniquole imagined a floral arrangement together with Tom Postma. This Dutch artist, and set designer, is known for his collaborations with Tefaf, Art Basel, and the Fondazione Prada. The floral installation, including the contribution by the Italian floral design company Rattiflora, on the columns of the loggia, will be a sign of welcome at the entrance to the building. The entrance foyer will also feature an ad hoc installation, created with thousands of coloured orchids by Orchids Netherlands.
The ground floor is dedicated to Technology projects, in which the beauty and perfection of the projects speak of advanced technologies and innovative materials. Participants in the ground floor include Lucas Zito and Jonas Peterson’s magical work. There will be also three Dutch companies that apply constant technological research to product development: VBH, Desso and Vonn Jansen. The long loggia that runs along the facade will host the presentations of FritsJurgens and the designer Carina Riezebos with the brand Blok Plaatmateriaal.
In the Exhibition Hall you will find works with a more purely craft flavour such as the sound amplifiers, real ceramic sculptures designed and created by Pierluigi Pompei, and the colourful handmade carpets, by Marcel Van Doorn for the Fuli brand.
On the first floor, there are two thematic areas. One is dedicated to Collectible Design, the other, in the large Sala Donzelli in the right wing of the building, is dedicated to a choral presentation on the future of living. Among the exhibitors in the rooms dedicated to the first theme, we find: Workingbert (home textiles), Royal Delft (ceramics), the Sodalime collective (objects in dichroic glass), REM Atelier (furniture related to sensory perception) and Karel Bodegom. Celebrating their first time at Masterly includes Sebastiaan Brajkovic, the Galleria Spazio Nobile with “A Forest of Collision and Raku” works by Kiki van Eijk & Joost van Bleiswijk, furniture designer and entrepreneur Nancy Torreele, and ØDE Design’s collection of furniture inspired by Japan. Under the title “Vision on Future Housing & Living”, an installation is staged in Sala Donzelli where Uniquole is bringing together distinct dimensions of the Dutch panorama, united by the common desire to overcome traditional production logic and ultimately, lifestyles that are no longer sustainable.
The two rooms on the top floor welcome two immersive installations created to attract attention to the projects on display, but also to involve and inspire the visitor. Five young students who graduated this year from the Amsterdam and Rotterdam branches of the Wood & Furniture College (HMC) have created an installation in partnership with Blok Plaatmateriaal. MONDiLAB returns to Masterly with an installation where five Dutch designers interpret their ‘next level textiles’. The third protagonist of the second floor is the Fatboy brand with its new products created by the design duo Kranen/Gille, and the designer Erik Stehmann.
Read the complete program of the event and stay updated, visit Masterly-The Dutch in Milano and follow the Instagram page! You can find the complete list of participants below the gallery
Cover: Masterly – the Dutch in Milano 2023 / Aptum x The Boyscouts, Contour lamp
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Partecipanti Masterly 2023
ALEKSANDRA GACA/ APTUM/ ARCADE MURANO/ ARIAN BREKVELD/ ARPA/ BIOFOLD/ BLOK
PLAATMATERIAAL/ BOGAERTS FURNITURE & LIGHTING/ BOUKE DE VRIES/ BRUNS/ CARINA
RIEZEBOS/ CHRIS KOENS/ COMPANY NEW HEROES/ DESSO/ DOFACTORY | ACCESSFACTORY/
DUTCH DESIGN FOUNDATION/ DUTCH ORIGINALS/ ERIK STEHMAN/ FATBOY/ FRANCINE BROOS/
FRITSJURGENS/ FULI/ HENK SCHIFFMACHER/ HERMÈS/ HMC/ HUISVEENDAM/ INSIDE OUTSIDE/
INSPIRAL FOUNDATION/ IRENE VAN OPHOVEN/ IVAR BAJ/ J. VAN DE PLAS/ JERKE SIJBRANDIJ/
JONAS PETERSON/ JOOST VAN BLEISWIJK/ JORIS KUIPERS/ KAREL BODEGOM/ KEES MARCELIS/
KIKI VAN EIJK/ KRANEN/GILLE/ LUCAS ZITO/ LUUK TOPPER/ MAARTEN SPRUYT/ MARCEL VAN
DOORN/ MARCEL WANDERS/ MONDILAB/ MOOOI/ NANCY FAAS/ NANCY TORREELE/ NATURE
BUILDING KIT/ ØDE DESIGN/ ONTWERPDUO/ ONTWERPSTUDIO DUNC/ ORCHIDS NETHERLANDS/
PATRICIA URQUIOLA/ PAUL&ALBERT/ PETRA BLAISSE/ PHILIPS MYCREATION/ PIERLUIGI POMPEI/
PRO SUBER®/ RAMON MIDDELKOOP/ RDAI/ REM ATELIER/ RICHARD HUTTEN/ ROBERT VAN
EMBRICQS/ ROYAL DELFT/ SEBASTIAAN BRAJKOVIC/ SIGNIFY/ SODALIME/ SPAZIO NOBILE/ STUDIO
SAMIRA BOON/ STUDIO VOCUM/ TARKETT/ THOMAS EURLINGS/ TIES DE VOS/ TJEERD VEENHOVEN/
TOBIAS MOERENHOUT/ TOM POSTMA DESIGN/ VAN BERGE HENEGOUWEN/ VAN BESOUW/ VONN
JANSEN/ W.H. GISPEN/ WARD VISSERS/ WIM RIETVELD/ WOOD & FURNITURE COLLEGE/
WORKINGBERT