Siam Discovery is a new retail store in Bangkok, Thailand. “Siam Discovery is The Biggest Arena of Lifestyle Experiments packed with exhilarating experiences that say: ‘come play with us’ to visitors. People can come in to experiment and discover what they like and what expresses their own identity best,” say architects from Japanese studio Nendo, who developed the project.

“Without fixed divisions into particular brands, products are brought here together under a single universal concept that puts customers at its heart. To make sure they purchase the right product, clients can choose, mix, match and try from among 5,000 international and local brands of every price range.” The space is carefully designed with a luxurious minimalism; every area is characterized by different moods through the use of distinct materials and elements. Walking and shopping in this retail store is an experience.


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