No74 Berlin

Since 2008 Adidas concept store No74 Berlin, has established itself as one of the go-to spots for statement fashion, essential sportswear and chic design.

Located on Torstrasse 74, in Mitte, emerging heart of Berlin’s fashion and culture area, it recently reopened after a an interior redesign by Berlin-based creative studio HAW-LIN Services. The new inside is furnished with industrial welded metal clothing racks that contrast against minimal and modular seating and display elements. A new look is given by a change of color scheme and lighting, working with interconnected colored elements and luminescent neon tubes.


via ignant

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